Your rights under the California Consumer Privacy Act (CCPA)
The California Consumer Privacy Act, commonly referred to as the CCPA, is a significant piece of legislation designed to safeguard the privacy rights of individuals residing in California. At its core, the CCPA provides you, the consumer, with comprehensive rights regarding the treatment, management, and use of your personal data or information by businesses.
One of the most notable rights granted by the CCPA is the ability for California residents to make an informed choice about the "sale" of their personal information to third-party entities. It's crucial to understand that within the context of the CCPA, the term "sale" doesn't strictly pertain to monetary transactions. Instead, "sale" encompasses data sharing practices primarily aimed at creating targeted advertising campaigns and other forms of communication. This expanded definition aims to provide greater transparency into the myriad ways data can be utilized in the digital age.
By familiarizing yourself with the CCPA, you take a proactive step in understanding and asserting your privacy rights. As more of our interactions move online and data becomes an ever-valuable commodity, being informed about legislation like the CCPA is more important than ever.
How to Opt-Out
Exercising your right to opt-out through the CCPA is a straightforward process. By selecting the link provided below, you are making a clear statement: you do not give consent for the collection or "sale" of your personal data. This directive is comprehensive. It encompasses data sharing with third-party entities and also restricts our internal data collection processes that are designed to personalize and enhance your experience on our digital platforms.
To ensure clarity and transparency, we've detailed the CCPA. We recommend reviewing it to get a complete picture of how we handle, protect, and respect your personal information. Your trust is paramount to us, and we are committed to upholding the highest standards of data privacy.